SEO for Law Firms that brings in new clients
People looking for a lawyer search Google, compare reviews in Maps and increasingly ask AI assistants. Legal clients compare a few firms carefully, and reviews and clear practice pages decide who gets the call. MET Signal gets you found in all three and shows you which searches turn into new clients.
Searches we help you win
- “lawyer near me”
- “personal injury lawyer”
- “family law attorney”
- “criminal defense lawyer”
- “estate planning attorney”
- “free consultation lawyer”
Show up when people are looking for a lawyer
We build and optimize the pages and profiles that rank for the searches new clients use, from "near me" searches to research about costs and options.
- Pages for each practice area, from personal injury and family law to criminal defense and estate planning
- Location pages for each office and the areas you serve
- Google Business Profile optimization and review growth
- Technical SEO: speed, mobile, schema and indexing
Get recommended by AI assistants
When someone asks an AI assistant "Who's the best personal injury lawyer near me?", we check whether you're mentioned, which competitors are named instead and which sites the AI cited, then work to get you into those answers.
See which marketing brings in new clients
Every inquiry and appointment request is tracked back to the search, map listing, ad or AI assistant that found it, so you know what each new client costs and where to put your budget.
Law firms FAQ
How do law firms get more cases from Google?+
A page for each practice area and location, a strong Business Profile, and reviews from past clients.
Is legal SEO worth it compared to ads?+
Legal clicks are some of the most expensive in advertising. SEO builds a steady flow of cases without paying for every click.
Do you follow attorney advertising rules?+
We keep content factual and avoid guarantees about outcomes, and you review anything published about your firm.
See where your business stands.
A free check of your website’s visibility on Google, Maps and AI search.